Group Category Manager - Marketing Strategy & Brand Leadership

Join Kapal Api Global, a leading name in Indonesia’s dynamic consumer goods industry, as a Group Category Manager. In this strategic role, you will spearhead the development and execution of data-driven marketing strategies to elevate brand presence and drive growth. Based in Jakarta Pusat, you'll work closely with cross-functional teams to create innovative campaigns that resonate with consumers. This is your chance to shape the future of marketing at Kapal Api Global, where your strategic vision and leadership will make a tangible impact.

As a Group Category Manager, you will be responsible for driving the marketing strategy for a key product category, ensuring it aligns with the company's overall business goals. You will leverage data analytics tools like Google Analytics and Tableau to inform your decisions, and collaborate with the marketing team to develop compelling campaigns. With 5-7 years of experience in marketing strategy and brand leadership, you'll have the opportunity to grow and develop your skills in a dynamic and fast-paced environment.

📋 Tanggung Jawab Pekerjaan

• Develop and execute data-driven marketing strategies to drive brand growth and consumer engagement.
• Lead cross-functional teams to create and implement innovative marketing campaigns.
• Analyze market trends and consumer behavior to inform strategic decisions.
• Collaborate with the marketing team to develop and maintain brand guidelines.
• Monitor and report on campaign performance using data analytics tools like Google Analytics and Tableau.
• Identify and pursue new business opportunities to drive revenue growth.
• Build and maintain strong relationships with key stakeholders, including suppliers, distributors, and retailers.
• Stay up-to-date with industry trends and best practices in marketing and brand leadership.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5-7 years of experience in marketing strategy and brand leadership, with a proven track record of success.
• Strong understanding of data analytics tools like Google Analytics and Tableau.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with key stakeholders.
• Proactive and results-driven, with a strong focus on achieving business goals.
• Ability to work well under pressure and meet tight deadlines.
• Fluency in English and Bahasa Indonesia.
• Valid driver's license and willingness to travel.

🛠️ Keahlian

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